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- 🔆 Where Metrics Meet Meaning: Inside the AI Benchmarking Arena
🔆 Where Metrics Meet Meaning: Inside the AI Benchmarking Arena
From its origins to its profound impact on technology, learn how benchmarks shape the evolution of AI systems, driving progress, transparency, and trust.
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🗞️ Issue 10 // ⏱️ Read Time: 5 min
Hello 👋
In this week's newsletter
What we’re talking about: The evolution and use of benchmarks to assess the capabilities of AI systems. Essentially, goals for the AI system to hit.
How it’s relevant: AI benchmarking allows for a fair and objective comparison of different AI models. By using standardized benchmarks, we can compare different AI models and algorithms, make informed decisions, and work towards developing AI systems that align with ethical standards and societal values.
Why it matters: By providing standardized metrics, fostering competition, and pushing the boundaries of what's possible, benchmarks drive progress, transparency, and trust in AI technologies, propelling us toward innovative advancements and reliable AI systems.
Big tech news of the week…
🖥️ NVIDIA, a major player in the computer chip industry, unveiled “Blackwell,” its latest GPU architecture, during the NVIDIA GTC AI Conference. Featuring six transformative technologies for accelerated computing, including the B200 GPU and GB200 “superchip,” Blackwell represents a significant leap forward in computing power and efficiency compared to NVIDIA’s previous offerings. Read more about GPUs in our newsletter here!
🌍 Monoculture and bias: Large language models trained in English were found to use the language internally, even for prompts in other languages. The model needs to know a lot about the world, and one way to do this is to reason about concepts rather than single words. Researchers theorize that this representation of the world in terms of concepts is biased towards English.
⚖️ The US Securities and Exchange Commission (SEC) has fined two investment advisers for “AI Washing,” after they allegedly made false statements about their use of artificial intelligence technology. The two companies, Delphia (USA) and Global Predictions, settled with the SEC and agreed to pay $400,000 in civil penalties.
📱 Apple is in talks to let Google Gemini power iPhone AI features. This deal would further Google’s reach and highlight its upper hand in launching smartphone-related features. To date, Google has partnered with Samsung to add Gemini-powered AI features on the Galaxy devices and has also launched these features on its own Pixel series of phones. These negotiations are taking place while Apple develops its own generative AI models for future release.
🧱🙇♂️ LEGO apologizes to fans for using AI after the company released images that violated LEGO’s policy not to use generative AI to create LEGO content. “We fundamentally believe in the wonder and power of human creativity and will continue to encourage and celebrate the talented artists who help bring our brand and characters to life," LEGO said.
The Olympics for Artificial Intelligence: AI Benchmarking
This week we are looking at the pivotal role of benchmarks in shaping the future of AI technologies. Just as athletes compete in various standardised competitions, AI models strive to outperform each other.
As AI continues to evolve, how will benchmarks adapt to capture the true potential and limitations of these systems?
Benchmarking has come a long way since its inception in the 1980s with the establishment of the System Performance Evaluation Cooperative (SPEC), which set the stage for measuring computer system performance. Originally tailored for central processing units (CPUs), SPEC benchmarks evolved to tackle real-world applications. This trend continued with initiatives like the ImageNet Large Scale Visual Recognition Challenge (ILSVRC) and MLPerf, which standardised benchmarks for computer vision and machine learning. For language models, benchmarks such as General Language Understanding Evaluation (GLUE) have become essential, ensuring models understand language across diverse tasks. As models approach human-level performance, newer benchmarks like The Holistic Evaluation of Language Models (HELM) and MLAgentBench have emerged, offering more nuanced and multifaceted evaluations of factors, such as reasoning, fairness, and efficiency.